Post by ivykhan885 on Mar 10, 2024 4:32:24 GMT
In marketing we talk about buyer personas to indicate models and archetypes that humanize and individualize a specific market target . In practice, it is the imaginary customers - who correspond to real guests - that you have to think about every time you communicate with your target audience. Communicating in the right way with the prospects you want to turn into customers constitutes a skimming of the sea of users looking for a hotel and ensures a perfect match between your offer and demand. An assumption that could protect you from welcoming travelers with disrespectful behavior , even if a guarantee in this sense is not possible. How to understand the personas of your interest? Be supported by the technologies adopted in the structure to collect information on guests, already during the booking phase. Once you have identified the person - or persons - of your hotel, intercept them in the best way, thanks to the advice collected by eHotelier . Business travelers and digital nomads Business travelers only travel for work purposes. They are not interested in local attractions.
want to frequent excellent restaurants. Their days are crowded with meetings, inside the hotel or nearby. An evolution is the bleisure traveller , who combines work commitments with the pleasure of travel. These are business travelers who extend their stay for a few days, take advantage of services similar to those of business travelers, but are also interested in leisure activities. How to attract this target? Highlight any coworking spaces or restaurants where you can work and hold meetings. Emphasize efficient network connectivity and make sure Australia Telegram Number Data Finally, for bleisure travellers, create a tailor-made package with additional services included (e.g. use of the SPA or room service), or offer tours of the destination, in collaboration with local partners. A digital nomad is an unprecedented profile, arising from the widespread diffusion of smart working in the Covid era . This is a professional who can work anywhere there is a broadband Internet connection and often travels combining work and holidays. If this target falls within the audience of your hotel, you should focus on an excellent Wi-Fi connection, on the location.
you are close to restaurants, clubs, bars - and on the common spaces of the structure, such as areas designed for working. A plus to attract them? Convenient packages for long stays. Tourists and families The tourist is the profile you are probably most familiar with: occasional travelers who book holidays once or twice a year, usually traveling as a couple, family or friends. They tend to plan their trip in advance and usually make a mental list of the local attractions that interest them. To intercept these personas , offer advice on the destination, focusing on the paths most traveled by the masses. Emphasize the convenience of your location, perfect for getting around and close to attractions. Don't forget ad hoc packages, with attractive options for different types of people (couples, groups of friends, etc.). As for families , these personas mostly include Millennials with children who want to travel. But a family vacation can also include a multigenerational circle (grandparents, parents and children along with extended family). In any case, what matters to them is the presence of family services.
want to frequent excellent restaurants. Their days are crowded with meetings, inside the hotel or nearby. An evolution is the bleisure traveller , who combines work commitments with the pleasure of travel. These are business travelers who extend their stay for a few days, take advantage of services similar to those of business travelers, but are also interested in leisure activities. How to attract this target? Highlight any coworking spaces or restaurants where you can work and hold meetings. Emphasize efficient network connectivity and make sure Australia Telegram Number Data Finally, for bleisure travellers, create a tailor-made package with additional services included (e.g. use of the SPA or room service), or offer tours of the destination, in collaboration with local partners. A digital nomad is an unprecedented profile, arising from the widespread diffusion of smart working in the Covid era . This is a professional who can work anywhere there is a broadband Internet connection and often travels combining work and holidays. If this target falls within the audience of your hotel, you should focus on an excellent Wi-Fi connection, on the location.
you are close to restaurants, clubs, bars - and on the common spaces of the structure, such as areas designed for working. A plus to attract them? Convenient packages for long stays. Tourists and families The tourist is the profile you are probably most familiar with: occasional travelers who book holidays once or twice a year, usually traveling as a couple, family or friends. They tend to plan their trip in advance and usually make a mental list of the local attractions that interest them. To intercept these personas , offer advice on the destination, focusing on the paths most traveled by the masses. Emphasize the convenience of your location, perfect for getting around and close to attractions. Don't forget ad hoc packages, with attractive options for different types of people (couples, groups of friends, etc.). As for families , these personas mostly include Millennials with children who want to travel. But a family vacation can also include a multigenerational circle (grandparents, parents and children along with extended family). In any case, what matters to them is the presence of family services.