Post by account_disabled on Mar 4, 2024 10:03:36 GMT
While marketing specialists were busy thinking about how to attract Generation Y, i.e. those born between 1982 and 2000 - the so-called "millenials" -, a new generation has arrived. It's Generation Z. This generation literally grew up with technologies, so their attention is much more difficult to attract than their predecessors, in whose era technologies were not as developed as today. You should not despise young people: Yesterday's children are today's adults, who will become paying users. Currently, 93% of teenagers aged 18 and under actively use the Internet and social media, and this number is expected to grow over time. Like millennials, the new generation has characteristics that should be taken into account when creating a marketing strategy aimed at attracting their attention and strengthening their loyalty. Which ones are they? Read on, we'll explain it to you.
Learn their social media habits Social media activity is in the hands Germany Phone Number of brands in this case: their potential customers are online practically 24 hours a day. Young people already spend less time on “traditional” social media like Facebook and more on Instagram. Therefore, the targeting of your campaigns should focus more on Instagram. Invest more in them and put more effort into creating interesting, engaging and relevant content for teenagers up to 19 years old. Find out their interests and habits and try to focus the attention of young people on you. As? Ride the wave of trends, or the so-called "hipe". Most trends don't last long, just a few weeks, and it's really difficult (if not impossible) to find them with identification algorithms. Focus on individuality Some people think that following youth trends and being aware of teen culture is enough to get their attention. Of course, it's important to know the trends, but Generation Z is just as interested in expressing themselves and emphasizing their identity as the trends. Today's young people need authenticity, not fashion.
Try to find a face for your brand or an ambassador who is not only famous but also someone young people trust. The Supreme company, iconic for Generation Z, is a perfect example of this approach. They promoted their production as a way of self-expression that makes individuals stand out and attract respected people among young people – and it works. Check out this queue of teenagers during a promotion: Straight to the point Generation Z life is very fast, and they are unable to concentrate on anything for more than 8 seconds , just like a goldfish. If you don't capture their attention within that time, you risk losing customers. Explain the use of your product within 8 seconds and explain the details later, when attention is already captured.
Learn their social media habits Social media activity is in the hands Germany Phone Number of brands in this case: their potential customers are online practically 24 hours a day. Young people already spend less time on “traditional” social media like Facebook and more on Instagram. Therefore, the targeting of your campaigns should focus more on Instagram. Invest more in them and put more effort into creating interesting, engaging and relevant content for teenagers up to 19 years old. Find out their interests and habits and try to focus the attention of young people on you. As? Ride the wave of trends, or the so-called "hipe". Most trends don't last long, just a few weeks, and it's really difficult (if not impossible) to find them with identification algorithms. Focus on individuality Some people think that following youth trends and being aware of teen culture is enough to get their attention. Of course, it's important to know the trends, but Generation Z is just as interested in expressing themselves and emphasizing their identity as the trends. Today's young people need authenticity, not fashion.
Try to find a face for your brand or an ambassador who is not only famous but also someone young people trust. The Supreme company, iconic for Generation Z, is a perfect example of this approach. They promoted their production as a way of self-expression that makes individuals stand out and attract respected people among young people – and it works. Check out this queue of teenagers during a promotion: Straight to the point Generation Z life is very fast, and they are unable to concentrate on anything for more than 8 seconds , just like a goldfish. If you don't capture their attention within that time, you risk losing customers. Explain the use of your product within 8 seconds and explain the details later, when attention is already captured.